To serve the client interests above everything else. We are held to a higher standard called “Fiduciary”, which means we put client interests ahead of our own. It is the highest legal and ethical standard under US law, meaning we are legally bound to look out for your best interests. A Fiduciary can be a family member administering a trust, a for-fee investment professional or another professional services individual such as lawyer. \
The individual who undertakes fiduciary duty has a large legal responsibility to the client or other benefactors. The fiduciary must analyze client goals and investment objectives and look at all available options. The option that is in the best interest of the client may not be in the best interest of the party who has taken the fiduciary duty.
For example, if the person works for an investment company that offers an investment product that will meet all the objectives of the client and there is another investment product in the market place that is better and cheaper, the fiduciary must select the best investment product even if it is from another company. A situation such as this occurs quite often in the investment industry. A stock broker who works for commission is incentive to sell a product that will generate the highest commission. A fiduciary investment advisor cannot work for a commission and they work for a flat fee.
The better option for individual investors is a fiduciary advisor because the compensation is transparent and not tied to the specific recommendation to buy a commission based product.
Other investment professionals and brokers are held to a lessor standard called “suitability”, which means as long as the professional has a product they can sell you that meets your objectives, they do not need to look for the lowest cost or best investment product for you. Professionals held to a suitability standard aren’t looking out for your best interest, they are looking out for their bottom line.
Our firm follows a fee based model, meaning we never accept commission and we always look for the strategy or investment that is in our clients best interest. The fee-only model aligns our interests with client interests because when you make portfolio profits, our flat fee increases proportionally. Your portfolio performance and financial success is our top priority and you can rest assured we are always looking out for you.
Investment Advisor Representative
(407) 864-2702 – Office